BRAND OVERVIEW
Agrosmart is an agricultural e-commerce and consulting firm that's focused on providing smart solutions to farmers, to enable them grow a sustainable healthy farm products, and also help connect them directly to potential buyers.
Agrosmart is an agricultural e-commerce and consulting firm that's focused on providing smart solutions to farmers, to enable them grow a sustainable healthy farm products, and also help connect them directly to potential buyers.
The challenge was to create a visual appealing and meaningful new identity that would effectively communicate the purpose of the brand.
YEAR OF COMMISSION: 2022
INDUSTRY: Agritech
PROJECT SCOPE: Brand Identity design | Visual Communication Design | Branded Collateral Design
THE LOGO CONCEPT
In the ideation phase of the logo, it was crucial that the logo mark reflects the right image that aligns with the goal of the brand, which are: providing smart solutions, ensuring sustainable farm growth, and connecting farmers to potential buyers. By addressing this, we aimed to develop a simple yet meaningful mark that resonates with the target audience.
In the ideation phase of the logo, it was crucial that the logo mark reflects the right image that aligns with the goal of the brand, which are: providing smart solutions, ensuring sustainable farm growth, and connecting farmers to potential buyers. By addressing this, we aimed to develop a simple yet meaningful mark that resonates with the target audience.
THE COLORS
We carefully curated colors that would work in harmony and resonate with the right target audience. We approached an earthy shades of green as the primary color, and a deep yellow as the secondary color. These colors were inspired by natural green leaves and vibrant sunlight; all of which are necessary for a healthy agro production.
We carefully curated colors that would work in harmony and resonate with the right target audience. We approached an earthy shades of green as the primary color, and a deep yellow as the secondary color. These colors were inspired by natural green leaves and vibrant sunlight; all of which are necessary for a healthy agro production.
THE TYPOGRAPHY
We also selected a bold and modern typeface that would effectively communicate the brand's message, whether visually or in printable form.
THE BRAND PATTERN
To maintain a cohesive and memorable brand Identity, we created a unique pattern that would cut across all branded collaterals, and also form as a graphical element for visual communications. This essence of this pattern is to strengthen the identity of the brand, and create an easy recognition by users and potential clients
To maintain a cohesive and memorable brand Identity, we created a unique pattern that would cut across all branded collaterals, and also form as a graphical element for visual communications. This essence of this pattern is to strengthen the identity of the brand, and create an easy recognition by users and potential clients
The pattern is a product of the logo mark(specifically, from the three symbols that represents a leaf and connection) duplicated and flipped upside down to form an appealing symmetric look.
